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True evidence they had no knowledge of how affiliate sites work. The end, don't treat an affiliate campaign as an easy money button.Įdit: And they also seem perplexed that affiliates kept sending $200,000 in sales no matter the commission. Manually approve affiliates that will add value, remove affiliates or don't approve affiliates who are going to advertise non-existent coupon codes.

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There's 'shysters' in every business, and the fact that they pushed down the commission to 0% for all of their affiliates and not just ones taking advantage the coupon code entry field to base their affiliate site on makes me label as 'shysters' moreso than all of the affiliates they tried to portary in that light. As people in the comments stated, this was a poorly run affiliate campaign and is no fault but their own. The fact that they continuously pushed the commission all the way down to 0% is also terrible for affiliates. There's a lot wrong with this article and it stinks that this person paints the entire affiliate canvas with a poop-colored brush. I understand his frustration, but he is being irresponsible and reckless in making the generalized statements he's making. There's not enough space here to get into it. For instance, on all major networks, he can explicitly indicate that his affiliates cannot engage in keyword bidding or search engine marketing. He should also start by working with his account manager on the network (assuming he sprung for one) to devise a strategy around his goals. Another step would be to cull his affiliate partner list to those where his users (and presumably others like them) are actually going to find his codes. Let them know that the best codes are sent to their appreciated customers. One supremely simple step would be to start creating and marketing the codes himself to his current customers. He also knows where they are going to search for discounts. His customers are telling him exactly what they want. It's ridiculous to blindly open the flood gates and complain about what comes floating in, then declare the whole affiliate marketing space one tremendous scam.Įven now, this is so easily fixable and could really be used to his advantage. He could (and clearly should) have hand-picked his affiliates and worked with them to cultivate the activity he desired.

The first tell-tale sign is that he didn't even know who his affiliates were. Like any other marketing, it needs to be understood, researched, and applied to the business properly (or decided that it is not a good fit for the business). It's not just activating a magical digital sales force. It's perfectly legal and anyone wading into affiliate marketing should do his research and understand how it works. I could spin a few of those stories myself.īut, of all the things this guy picked on, it's that his traffic is searching for discount codes and coming back with an affiliate tag? This is not a scam. I was all settled in for a sordid tale of intrigue or some yarn about a clever heist. But, this guy is reckless and woefully uneducated. And, it attracts more than its fair share of shady characters. I mean, there is a lot wrong with the affiliate world.

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